With a sparkling arrangement of laptop disco, Hugh Frost is back under his moniker Sportsday Megaphone with a new single and debut album.

Telling a story amid the bedroom construction of 'Daft Punk symphonia', 'I Think It's Love' sees Sportsday Megaphone at his endearingly romantic best. It comes from his spirited debut So Many Colours/So Little Time, which bursts forth in three-minute volleys of electro-pop and synth-punk as he takes on young romance, Scientology, the light spectrum and all manner of youthful self esteem issues.

We caught up with Hugh, the man behind the megaphone, to find out more.

We understand Sportsday Megaphone started life as an art project – tell us more…
That's right. I studied Graphic Design at Brighton and, like every young designer, wanted to make record sleeves for bands, but I didn't know any, so I made a few up. When I eventually started making electronic music, I used one of the names and it ended up going full circle.

Describe yourself for us.
Fizzy, beepy, messy, sleepy, home made electronic dance pop.

When did you first get into music and when did you first realise you were any good at it?
I've been in all sorts of bands since I was 15 - I'm 24 now - but SDMP began in early 2006. I first realised other people might be into what I was doing when Rob Da Bank asked if I wanted to release an EP on his Sunday Best label.

The new single's described as a tale of shambling romance. Are you talking about your own love life?
Yes, this one's all true. I saw this girl and the only thing I could think of was to steal a cigarette from a friend and ask her for a light. I don't even smoke. It was pretty lame. The song is basically about the lengths we go to when it comes to impressing pretty strangers.

It's also about naïve pick up techniques. So come on, give us your best line?
Well, as you've probably gathered by now, that is not my area at all. But I heard a good one in Sweden the other day. Guy to girl: "Hey, want to get a pizza, go back to my place and fuck?" Girl: "No!" Guy: "What's the matter - you don't like pizza?" The old ones really are the best.

Are you any good at picking up the girls?
Again, not really.

Do you get much attention from gay fans at all? Have you ever been chatted up by a male fan?
A little! When I was in Grantham - the town where I was born but had never returned to until then - I got heckled by this guy for the duration of the gig telling me to get naked and so on, and then afterwards he caught me at the bar and stuck his tongue in my ear. Does that count?

"The song is basically about the lengths we go to when it comes to impressing pretty strangers."

How important do you think it is to make it on the gay scene?
Well, in that four out of the five gay people I know at all well all seem to have incredibly good taste in music - including my ex boss in Brighton, my manager and my sister - it's probably more desirable than it is important. I hope that makes sense.

I guess I mean that, at this point, I don't have specific goals for success either in general or within certain groups, but given that the music can be at times quite thoughtful, I do hope that all sorts of people will take something from it.

Tell us a bit about the debut album – what can people expect?
I've said this before in an interview but halfway through writing I realised that all the tracks I had for the album so far were about relationship stuff. Which is fine up to a point, but after that I wrote the other half of the album about anything but that sort of thing.

So it's quite a mix lyrically, covering topics including the light spectrum, trying to hold together strained friendships, young lust, scientology - bad, moving house, sushi and being yourself. Musically, it's often pretty easy to dance along to, with lots of layered electronics and vocal harmonies.

What are your personal dos and don'ts in life?
I'm not sure I have any. When something feels right I do it and if it doesn't then I try not to. I don't mean to sound like some reckless hedonist, I just like taking each day at a time and I'm always changing my mind about things, so it might be silly to say I'm never going to do this or that.

Fill in the blank: In high school, I was…
Painfully self conscious with a terrible acne problem, later solved my the miracles of modern science.

"I got heckled by this guy for the duration of the gig telling me to get naked and so on, and then afterwards he caught me at the bar and stuck his tongue in my ear."

What makes you happy?
Music, eating, amazing sunsets and sunrises - there's a song about that on the album but it's not as terrible as it sounds - traveling, getting drunk with strangers and finding out everything about them, skateboarding - still - riding bikes in foreign cities, feeling proud of someone I care about and pylons that look like smiling cats.

What's next for you?
I haven't written any new music in months, so surely that's got to be on the agenda. Probably a tour in the autumn, hopefully with some dates in Japan. And I'd really like to get a regular non-freelance job to get me out of the house more, although I'm sure the novelty would wear off after about three days.

What else would you like to say?
Thank you.

So Many Colours/So Little Time, by Sportsday Megaphone
Label: Sunday Best
Released: 29 September 2008
ASIN: B001E1GXGY

Buy So Many Colours/So Little Time, by Sportsday Megaphone, online now and save. Plus, check out the video to 'I Think It's Love' below!